The beginner's shortcut to Pinterest success
(With no BS tips and an up-to-date system on how to conquer Pinterest for your blog)
Tired of wading through outdated & unhelpful Pinterest advice?
Let's face it: a lot has changed with Pinterest recently, leaving bloggers scrambling to crack the mysterious code and get that sweet traffic mojo back. After all, if you've spent any time chatting with other travel bloggers (which I do ... probably too much), you've probably heard about how effective Pinterest can be for driving MASSIVE traffic to blogs. (Er, if you haven't, let me be the first to clue you in.)
Even though it's more confusing than ever, the fact remains that Pinterest is one of THE most powerful tools in any travel blogger's arsenal. If you've never used Pinterest and you aren't sure where to start, this course is here to help. Using the most up-to-date information out there, Slaying Pinterest 101 will walk you through everything from setting up your account to establishing daily, weekly and monthly habits that will grow your Pinterest account and take you from "um, what's Pinterest again?" to "OMG, I LOVE Pinterest!"
Pinterest is an amazingly powerful tool for travel bloggers. But as with most amazingly powerful tools, figuring out how to use it can feel totally overwhelming.
Does any of this sound familiar?
✔️You think of Pinterest as a social media platform (wait, is it not?)
✔️You've heard about how great Pinterest is, but haven't had a chance to try it
✔️You set up an account on Pinterest, played around, got frustrated, and gave up
✔️You've been Doing Things on Pinterest, but that promised truckload of Pinterest traffic is nowhere to be found
✔️The thought of figuring out how to use Pinterest on your own makes you want to curl up and cry with exhaustion and overwhelm
I've definitely been there! In fact, way back when I started my blog, I was torn between throwing my energy into figuring out Instagram, and figuring out Pinterest. I chose Pinterest, because goodness knows I only have enough brain cells to focus on learning 1 new thing per year.
But honestly? I'm SO glad I chose Pinterest!
Pinterest Actually Changed My Life, For Real
Using Pinterest, I was able to drive 20,000 sessions (and 35,000 page views) to my brand new travel blog within 6 months of creating it. That initial traffic push opened SO MANY doors for me and paved the way for me to become a full time blogger. I'm, er, not exactly Instagram famous, though ... in case anyone was wondering what happened to that half of the story.
Here's a traffic graph from the first 2 years of my blog, showing sessions from Pinterest & total sessions from July 2016 (when I started my blog) through July 2018:
The traffic I built using Pinterest paved the way for me to start charging for Press Trips and FAM Trips before I'd even been blogging for a full year. It allowed me to monetize my blog with passive income strategies like ad revenue and affiliate income, which means I can take time off from work whenever I want and STILL earn money! Psst: more about how much I actually earn and how I monetize my traffic can be found here.
So I can honestly say, without exaggeration, that Pinterest changed my life.
No, seriously. Without it, I'd probably still be sitting behind a desk in an office somewhere DREAMING of getting paid to travel. Or maybe I'd be Instagram famous? Could go either way.
Me & Pinterest and That Time We Hung Out
The information in this course is up-to-the-minute accurate and includes all of the latest 2018 algorithm updates (these guys) - with a little help from Pinterest themselves. Yep, that's right: Pinterest - in the form of several of their helpful employees - has answered my questions in 1 on 1 phone calls, chatted with me about my ideas for travel-related Pinterest features, and even invited me to decorate donuts in their office! Yep, seriously.
One of the highlights of my summer was attending the 1st ever Pinterest Creator's Conference in San Francisco, and nagging every engineer I could corner to answer my questions. And that also means that as things change (cuz they always change), I've got contacts aplenty for fact-checking!
That said: Pinterest in no way is actually affiliate with me or this course, and they did not help me create it and they are not hanging out here in my apartment with me right now as I write this like "aw man, it sure was fun decorating donuts together that time, Lia."
Think of it like having a famous cousin. You can call your famous cousin to invite them to hang out at your birthday party and impress your friends, but you'd only be able to do that like, 1 time before they stopped answering your phone calls and avoided you on Facebook. But like, maybe you can politely message them on Facebook with questions occasionally and they'll keep inviting you to future donut-decorating events. That's basically my relationship with Pinterest.
But still. Ya know. We decorated donuts together that time.
PreviewLEARNING OBJECTIVES: Ready for a Pinterest Profile Makeover?
StartWhy your Pinterest Profile matters ... a lot
StartAll about Profile Photos
StartHOMEWORK: Choosing Your Profile Photo
StartPerfecting your Title & Description
StartHOMEWORK: Create Your Title & Description
StartChoosing your Profile Cover
Lia Garcia is a full time travel blogger at Practical Wanderlust. Her travel advice and writing has been featured in Forbes, Travel & Leisure, The Washington Post, Matador, Vice, Buzzfeed, and more. She's also a Pinterest expert... and a design nerd. She has a degree in fashion design, and spent several years honing her expertise in the elements of design ... only to throw all that ish away and ~travel.
Lia is also 1/2 of Slaying Social, a resource and community for travel content creators to discuss & learn how to turn our platforms and influence into meaningful vehicles for social change. Our goal is to empower you with the tools, resources and community you need to create an impact with your platform, whether that’s a blog, YouTube channel, podcast, Instagram, Tinder profile (jk) or whatever else. Come chat in our Free Facebook Group!
Frequently Asked Questions
Pinterest success is only one click away.
Sorry - that was cheesy. But we mean it! It's time to finally give your Pinterest account the strategic foundation it needs to grow like crazy and drive tons of traffic to your blog!