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Slaying Social Strategy
Course Introduction
Welcome
Course overview
Meet your instructors
Tell us about yourself
Click here for your workbook!
Social Media Strategy Basics
The golden rules of social media strategy
Slaying Facebook Strategy
Introduction to Facebook
QUIZ: Does your strategy actually need Facebook?
Defining your target audience
Nailing your content strategy
Deciding your content theme
Understanding content types
Deciding your unique value proposition
WORKSHEET: Facebook Competitive Analysis
WORKSHEET: Facebook Goal Setting
WORKSHEET: Facebook Content Strategy Development
WORKSHEET: Creating a Facebook Work Schedule
Slaying Pinterest Strategy
Introduction to Pinterest
QUIZ: Does your strategy need Pinterest?
Identifying your target audience
How to represent your brand on Pinterest
Creating your content strategy
Optimizing your content for Pinterest
Getting your content shared
Evaluating your success on Pinterest
WORKSHEET: Defining Your Pinterest Boards
WORKSHEET: Naming and Describing Your Pinterest Boards
WORKSHEET: Pinterest Analytics and Goals
WORKSHEET: Pinterest Task List
Slaying Twitter Strategy
Introduction to Twitter
QUIZ: Does your strategy need Twitter?
Identifying your target audience
Creating your content strategy
Establishing your work schedule
Finding your unique value proposition
BONUS LESSON: Using Twitter to cultivate community
WORKSHEET: Defining Your Twitter Value
WORKSHEET: Building Your Twitter Audience
WORKSHEET: Finding Twitter Content
WORKSHEET: Twitter Work Scheduling
Slaying Instagram Strategy
Introduction to Instagram
QUIZ: Does your strategy need Instagram?
Creating your content strategy
Growing your community like a boss
Creating a manageable work schedule
WORKSHEET: Instagram Feed Design
WORKSHEET: Instagram Competitive Analysis
WORKSHEET: Instagram Hashtag Research
WORKSHEET: Instagram Work Scheduling
Course Wrap-Up
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WORKSHEET: Naming and Describing Your Pinterest Boards
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