Course Introduction
Social Media Strategy Basics
Slaying Facebook Strategy
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Introduction to Facebook
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QUIZ: Does your strategy actually need Facebook?
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Defining your target audience
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Nailing your content strategy
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Deciding your content theme
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Understanding content types
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Deciding your unique value proposition
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WORKSHEET: Facebook Competitive Analysis
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WORKSHEET: Facebook Goal Setting
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WORKSHEET: Facebook Content Strategy Development
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WORKSHEET: Creating a Facebook Work Schedule
Slaying Pinterest Strategy
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Introduction to Pinterest
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QUIZ: Does your strategy need Pinterest?
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Identifying your target audience
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How to represent your brand on Pinterest
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Creating your content strategy
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Optimizing your content for Pinterest
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Getting your content shared
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Evaluating your success on Pinterest
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WORKSHEET: Defining Your Pinterest Boards
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WORKSHEET: Naming and Describing Your Pinterest Boards
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WORKSHEET: Pinterest Analytics and Goals
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WORKSHEET: Pinterest Task List
Slaying Twitter Strategy
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Introduction to Twitter
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QUIZ: Does your strategy need Twitter?
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Identifying your target audience
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Creating your content strategy
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Establishing your work schedule
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Finding your unique value proposition
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BONUS LESSON: Using Twitter to cultivate community
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WORKSHEET: Defining Your Twitter Value
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WORKSHEET: Building Your Twitter Audience
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WORKSHEET: Finding Twitter Content
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WORKSHEET: Twitter Work Scheduling
Slaying Instagram Strategy
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Introduction to Instagram
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QUIZ: Does your strategy need Instagram?
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Creating your content strategy
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Growing your community like a boss
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Creating a manageable work schedule
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WORKSHEET: Instagram Feed Design
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WORKSHEET: Instagram Competitive Analysis
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WORKSHEET: Instagram Hashtag Research
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WORKSHEET: Instagram Work Scheduling
Course Wrap-Up
